Beauty Extra: Beauty.com launches Beauty Favorites BoxPosted by Madeleine York on August 9, 2012 under Beauty,Beauty Extra
Beauty.com has jumped on the beauty box bandwagon and launched its first ever in-store all-in-one beauty box. The Beauty Favorites Box contains $130 worth of plush samples from luxury labels like Bliss, Lorac, Laura Geller, Borghese, Carol’s Daughter, and Murad. Each box is available for $25 at a few hundred Walgreens stores in the Chicago area.
Kathleen McNeill, Beauty.com’s president said, “We are obsessed with sampling and getting samples into customers’ hands. These are brands and products that we love. We wanted people to touch and play.”
The Beauty Favorites Box will hold eight products and be sold for a limited time only. There are plans for expanding the product to more markets in 2013, according to Kathleen. What do you think about this beauty wonder? Toss us your comments.