Bubbling Up: Sonia Rykiel collaborates with H&M

The fashion world just can’t get enough of designer collaborations. It seems like a designer and retail store mash-up is being announced every month, and the latest announcement is H&M and Sonia Rykiel. The French House will first bring out a lingerie collection in December, which will be available in both H&M stores and Sonya Rykiel stores. Then, a knitwear and accessory collection for women will come out next, and it should be in stores by February 2010. “It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel. It’s the first time a designer collaboration for H&M will include lingerie and accessories, and it will surely be interesting to see all the Sonia Rykiel trademarks with the H&M mark on them – things like stripes, lace and inside-out stitching. We can’t wait to get a preview.

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